Increasing Sales By Adding Streaming Audio To Your Site For Free
THis article brought to you courtesy of http://www.mp3itrocks.com
If you have noticed, a lot of sites these days add streaming audio to their sites.
Those ubiquitous buttons that resemble little orbs with the play symbol on them? I'm sure you must have seen them.
A lot of marketers these days allow their site visitors to hear their sales pitch, or perhaps a testimonial this way.
Before the advent of Macromedia Flash 6, the only way to stream audio was using real audio player which required users to download their bulky software, not to mention a web server that supported streaming.
The advantage of streaming audio is that visitors don't have to wait for the whole sound file to download before they can listen to it. Thus with streaming audio the playback is almost instantaneous.
Using flash 6 it is very easy to create these buttons that stream the audio from your website to the users browser.
A great flash tutorial on how to make these buttons is available at
http://www.flashkit.com utorials/Audio/Flash_MX-Kenny_Be-824/index.php
Now the question is how do you record your voice and keep the file size small enough?
If you were to make a recording of your voice with the "Windows Sound Recorder" that was 60 seconds long and save it, it would be 1.26 mb .wav in size.
But you can reduce this to only 117 kb if you made it a .mp3 file instead. Here's how to do it.
Open sound Recorder by going to Start/Programs/Accessories/Entertainment for (Windows 98)
Open sound Recorder by going to Start/Programs/Accessories/Multimedia for (Windows 95)
Press the "Record button" to start the recorder.
As you're speaking into the microphone your sound recorder should have a voice pattern.
After you're done press the "Stop button".
To hear your recording press the "Play button".
Next Click "File/Save As from the menu enter your file name and then click the "Change button".
Another window opens up.
Here For "Format" click the "Drop down button" and select "MPEG Layer-3".
For "Attributes" click the "Drop down button" and select
16 kBits/s, 12,000 Hz Mono 2KB/s.
Click OK.
Click Save and you see the conversion of the file to a .mp3
All done !!
Now all you have to do is pass this mp3 as the source to the flash file and you have instant audio on your site.
About the Author
About The Author
Satyajeet Hattangadi is the Owner of Novasoft Inc.
If you want to know more about how to add audio to your website, check out our free ebook that has lots of resources and tips on recording, software, free professional voice overs and also includes a set of free flash buttons that you can use to stream audio at no cost.
http://www.novasoft-inc.com/ebook.asp
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posted by MP3 @ 3:36 PM
7 Comments:
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Website Audio the Growing Internet Trend
(Las Vegas)Remember what happened to silent movies. Well, it's now happening across the Internet. Silent websites are going the way of silent movies. Internet Audio services like audiogenerator.com, byoaudio.com, instantaudio.com, exciteaudio.com, sitepal.com and sellersvoice.com are popping up all over the Internet. There has been a growing trend of websites adding voiceovers and audio to their online presentations. Internet audio is filling in the gaps between text and static pictures.
Audio enhanced website owners are saying, audio on their websites is engaging their visitors on a personal level, and informing them and directing them to take an action. Website audio captures attention and generates interest, and can increase the time that visitors spend on a website. Audio adds a fresh new dimension to the traditional website presentation. Also, Internet audio leaves a lasting impression that increases the likelihood of visitors returning.
The New Internet Website Audio Services Providers
In the past, the technical task of setting up Internet audio on websites was tedious and complicated. These Internet audio services required special software, hardware and webmaster skills. As of today things have changed, most of the new Internet audio website service providers make this process fast and easy, requiring no software, no hardware and no technical skills. Subscription Internet audio services are available from online service providers for about $9.95 to $39.99 a month. A few of these service providers have special options for recording website audio over-the-phone.
A new company, V2P Communications recently announced its new 100% free Internet voice recording service for websites and auctions. This new service enables anyone to use a phone and record audio on websites, web pages, blogs, groups, auctions, online ads and Internet presentations. Voice2Page free Internet audio services accounts are limited to 15-seconds of audio recording and do not include many of the expanded features that are offered in their full-service subscription accounts. So, I gave it a test-run!
Recording by telephone was easy because I didn’t have to deal with connecting up microphone to my computer. Recording my initial voice message was a simple and fast process; I simply picked up my phone, called the recording hotline and entered my 6-digit access pin-code. Because the service was free, my recording time was limited to 15-seconds, which gave me ample time to say, "Hello!", and a few other things. It was just like recording a voice message on my cell phone.
The final setup step consisted of two things that I do regularly on a daily basis. I simply copied a section of text from a textbox and pasted it to my text description area on my website. So, I added my voice to my blog and on my myspace.com profile. Afterwards, I went back to my website and my voice message was already playing on my page. I was very surprised with the sound quality of my voice recording. Needless to say, the service works great and it's absolutely 100% free!
The free voice2page service enables me to record and change my website voice messages whenever I want with my telephone. Newly recorded voice messages are automatically updated on my site in a matter of minutes. Now my friends hear my real voice when they visit my sites.
Voice2Page.com does not require a credit card, because it’s free. Nevertheless, you will need a valid working email address in order to receive your membership login password. Voice2Page limits you to one free service account per email address; so, I had to register from two separate emails to get it setup on both of my sites.
Voice2Page has links to other monthly audio services like audiogenerator.com, byoaudio.com, instantaudio.com, exciteaudio.com, sitepal.com and sellersvoice.com. Nevertheless, unlike the others sites, Voice2Page is free if you can deal with the limited 15-second audio recording restrictions and their occasional sponsorship audio advertisements.
After contacting a company representative by toll-free number, I was informed that I could upgrade my service to a non-ad supported 30-second voice recording account for $2.99, and that there are other full-featured subscription Internet audio services which include their MP3 audio uploading feature not included with the free service option. I'll probably setup another page or try it on one of my ebay auctions.
Research studies have consistently indicated that in the first minute a user is on site, that the decision is made either to explore, or click-away. Internet audio on a website captures, and holds, the attention of website visitors.
Using Internet Audio on Business Websites
Websites are using Internet audio to warmly welcome their prospects and to explain selling-points of their products and services with credibility. Some websites are even recording audio testimonial from satisfied past-client. Internet audio is being used to educate and inform, building trust in potential buyers. Beyond captivating potential buyers, you can prompt visitors to take an action and thus, increase your potential to close sales. Use your actual voice to invite someone to contact you, or to personally invite them back to visit. Beyond making your site a more memorable and pleasant experience, Internet website audio encourages visitors who are interested in your products and services to stay on your website longer, instead of clicking-away.
For every actual customer you have, there were probably many more who were interested in your products and services, but they didn't stay on your site long enough to convince themselves to buy. Website audio keep an interested buyer on your site, enabling them ample time to convince themselves to be your customer.
Beyond reading everything on your site, people have the tendency to remember what they have heard for a longer period of time. This leaves an open-door in their minds for a return visit and the potential for addition sales. Business website and Internet auction visitors are purchasing products and engaging in services based on what they are hearing.
You work hard to promote your sites. According to industry experts the average page view last less than 60 seconds. This means, you have only a few seconds to capture interest and motivate visitors to explore your website. Internet website audio bridges the click-away gap.
Conclusions: About Internet Website Audio
Traditional Internet marketing methods are losing their effectiveness: the click rates of banner ads have been on a steady decline, using pop-up windows is an unacceptable practice and offshore email servers are dishing up spam faster than we can eat it. Many website are adding audio and sound to their ads and sites, in an effort to maximize and capture the attention of website visitors that are no longer influenced by traditional Internet marketing methods. As it was in silent-movies, audio will be the next standard for websites across the Internet.
Hi MP3, I was looking for filesharing software related info for my site at http://www.p2p-mp3-filesharing.com and thought I would check out some blog sites. I get sidetracked easily these days....getting old...lol. It was an interesting read. Thanks, mike
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Internet Website Audio the key to traffic and rankings
When designing your website, your web-layout should include Internet-Audio. Internet Audio keeps your visitors on your website longer, and this could be a positive factor for your search engine rankings and future Internet traffic.
Search engines like Google, MSN and Yahoo base your website’s rankings on the relevance and importance of your website’s text content and keywords. Search engines can also determined how long a visitor stays on your site. Internet website audio is not recognized by search engines, nevertheless, search engines are now detecting visitors that quickly click away from your website. Website audio can be used to reduce your website instant “click-a-way” factor.
When short-term visitors “Click-Away” it indicates that your contents are considered not interesting or boring. Even worse, your website could get labeled as non-relevant material. This can hurt your search engine rankings and cause unwanted delays from regularly visiting search engine Bots and Spiders. Bots and Spiders gather your website information for distribution on search engines. If you are serious about your website traffic and rankings, you should seriously consider Internet audio on your website.
Ask your webmaster to install Voice2Page Internet Audio on your or website. You can setup and install Voice2Page on your website in a matter of minutes. You may not use it right away. But, when you do… and you see the results. You will instantly understand why people are so excited about Voice2Page.com and website Internet audio.
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